the golden
advocate awards
DK Global is an animation studio that solely works within the legal sector—helping visualize tragic incidents that would normally not have the same weight when presented in court. DK Global took contracted me to run a few of their large email marketing campaigns spanning over months, one of them being the Golden Advocate Awards. What was unique about this campaign was that it advertised internal awards given out each year.
DK Global is an animation studio that solely works within the legal sector—helping visualize tragic incidents that would normally not have the same weight when presented in court. DK Global contracted me to run a few of their large email marketing campaigns spanning over months, one of them being the Golden Advocate Awards. What was unique about this campaign was that it advertised internal awards given out each year.
dk global
dk global
the golden advocate awards
DK Global is an animation studio that solely works within the legal sector—helping visualize tragic incidents that would normally not have the same weight when presented in court. DK Global contracted me to run a few of their large email marketing campaigns spanning over months, one of them being the Golden Advocate Awards. What was unique about this campaign was that it advertised internal awards given out each year.
positioning as a premium,
high-quality business
These awards were meant to shine light on the impressive outcomes achieved by lawyers from varying firms. The graphics needed to reflect the grandeur of the achievements. This started with developing a theme for all of their eblasts. We landed on a design series that could showcase the winning animation at a high-level view. As the viewer scrolls, they get hints of this quality with the color choice, the negative space that allows the design to breath, and the supporting elements.
positioning as a premium, high-quality business
These awards were meant to shine light on the impressive outcomes achieved by lawyers from varying firms. The graphics needed to reflect the grandeur of the achievements. This started with developing a theme for all of their eblasts. We landed on a design series that could showcase the winning animation at a high-level view. As the viewer scrolls, they get hints of this quality with the color choice, the negative space that allows the design to breath, and the supporting elements.
translating design
to print
DK Global had plans to present the winners with physical print materials as well. I created a series of print-friendly designs that work well on a white background. Consistency is always an important thing to maintain, and this case was no different. From the font colors, typography, and minimalistic design aesthetic, all of the collateral remained consistent across digital and print material.
translating design to print
DK Global had plans to present the winners with physical print materials as well. I created a series of print-friendly designs that work well on a white background. Consistency is always an important thing to maintain, and this case was no different. From the font colors, typography, and minimalistic design aesthetic, all of the collateral remained consistent across digital and print material.
a bold and memorable
announcement
Aside from their email campaign and print requirements, they also aimed to announce the winners on their social media. Understanding the audience that follow their social media, I recognized the important of letting the imagery shine with minimal supporting text. Being a strong visual company, this was the perfect opportunity to clip the best frame from the winning animations and put it on full display.
get in touch
Let’s work together
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
a bold and memorable announcement
Aside from their email campaign and print requirements, they also aimed to announce the winners on their social media. Understanding the audience that follow their social media, I recognized the important of letting the imagery shine with minimal supporting text. Being a strong visual company, this was the perfect opportunity to clip the best frame from the winning animations and put it on full display.
get in touch
Let’s work together.
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
