partner for surgery
brand buildout and activation
Partner for Surgery is a non-profit organization that facilitates access to quality healthcare and education for those who need it most in rural Guatemala. Their organization already had a logo and branding elements in place designed by the talented designers at Contrast & Co.
Their challenge was utilizing the brand correctly and efficiently. In collaboration with Dharma Pachner, the Chief Creative Officer of Contrast & Co., we ventured out to fully activate Partner for Surgery’s brand to create a consistent visual appearance and language across all their mediums.
brand buildout
and activation
Partner for Surgery is a non-profit organization that facilitates access to quality healthcare and education for those who need it most in rural Guatemala. Their organization already had a logo and branding elements in place designed by the talented designers at Contrast & Co.
Their challenge was utilizing the brand correctly and efficiently. In collaboration with Dharma Pachner, the Chief Creative Officer of Contrast & Co., we ventured out to fully activate Partner for Surgery’s brand to create a consistent visual appearance and language across all their mediums.
partner for surgery
consistency is key
With their brand colors and logo already established, we began to explore how the elements can successfully translate across digital and physical mediums. No matter where their brand appears, it was important for them to present themselves in a consistent and distinct way. This meant utilizing the core three brand colors properly, expanding the usage of the monogram as a separate brand element with countless use-cases, and correctly implementing powerful imagery.
consistency is key
With their brand colors and logo already established, we began to explore how the elements can successfully translate across digital and physical mediums. No matter where their brand appears, it was important for them to present themselves in a consistent and distinct way. This meant utilizing the core three brand colors properly, expanding the usage of the monogram as a separate brand element with countless use-cases, and correctly implementing powerful imagery.
a fresh logo appearance
The logo is a key representation of their organization and should almost always be placed wherever new design collateral is created. This exploration sets out to provide examples of only some of the many places a logo would appear. This provides examples of the logo in play on informational postcards, social media, billboards or other advertisements, and business cards. No matter the location, the logo and monogram are their key marks.
a fresh logo
appearance
The logo is a key representation of their organization and should almost always be placed wherever new design collateral is created. This exploration sets out to provide examples of only some of the many places a logo would appear. This provides examples of the logo in play on informational postcards, social media, billboards or other advertisements, and business cards. No matter the location, the logo and monogram are their key marks.
a bold visual mark
for swag and
marketing material
The bird monogram is a powerful brand tool that can boldly stand alone as a distinguishable identity for Partner for Surgery. The monogram is highly scaleable, allowing easy usage for different contextual circumstances. As small as a mark at the top of a social media post, to a fully enlarged, half-cut version, the mark remains easily legible and recognizable.
a bold visual mark for swag
and marketing material
The bird monogram is a powerful brand tool that can boldly stand alone as a distinguishable identity for Partner for Surgery. The monogram is highly scaleable, allowing easy usage for different contextual circumstances. As small as a mark at the top of a social media post, to a fully enlarged, half-cut version, the mark remains easily legible and recognizable.
perfectly balancing
the colors
With the colors already established, the job is not finished there. It is crucial to utilize the brand colors properly in order to create texture, intrigue, and maintain breathability in the design. Teal and white were decided as the main prominent colors, with the bright green used as accent pieces. With this rule in place, the green can contrast powerfully with the teal to create emphasis and lead the eye to important information.
perfectly balancing the colors
With the colors already established, the job is not finished there. It is crucial to utilize the brand colors properly in order to create texture, intrigue, and maintain breathability in the design. Teal and white were decided as the main prominent colors, with the bright green used as accent pieces. With this rule in place, the green can contrast powerfully with the teal to create emphasis and lead the eye to important information.
typography and choice of language
The tone was important to get right. Tone is a crucial part to a brand—it determines how all written information is perceived. For Partner for Surgery, it was determined that conversational headlines fit the brand the best. All headlines are teated with sentence-case, meaning that the first thing the audience reads is an impact statement that can be memorable and powerful. In order to allow the information to be followed easily, we created a basic frame-work of how each typographic element should be treated. This included treatment for headlines, intro texts, body copy, and kickers that sat above the headlines.
typography and choice
of language
The tone was important to get right. Tone is a crucial part to a brand—it determines how all written information is perceived. For Partner for Surgery, it was determined that conversational headlines fit the brand the best. All headlines are teated with sentence-case, meaning that the first thing the audience reads is an impact statement that can be memorable and powerful. In order to allow the information to be followed easily, we created a basic frame-work of how each typographic element should be treated. This included treatment for headlines, intro texts, body copy, and kickers that sat above the headlines.
a powerful
digital presence
With their brand colors, typography, and imagery in place, we began to create an entirely new framework across all their digital platforms. A prominent area that needed this new framework was their website. While still in process, we’ve began completely redesigning their website with the new activated brand. With all of this coming together, Partner for Surgery will continue to appear more professional and obtain the recognition they deserve for their crucial work done in rural Guatemala.
get in touch
Let’s work together
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
a powerful digital presence
With their brand colors, typography, and imagery in place, we began to create an entirely new framework across all their digital platforms. A prominent area that needed this new framework was their website. While still in process, we’ve began completely redesigning their website with the new activated brand. With all of this coming together, Partner for Surgery will continue to appear more professional and obtain the recognition they deserve for their crucial work done in rural Guatemala.
get in touch
Let’s work together.
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
