waveaid
A gap in the market
WaveAid was formed by two lifelong ocean lovers and professional lifeguards with over 18 years of combined experience keeping people safe by the sea. For years, they’ve treated countless scrapes and minor cuts on the beach. After giving the kids boring bandaids, they also gave them a fun sticker. The excitement in their eyes led them to find an opportunity to make healing more fun for kids.
WaveAid came looking for a brand new logo, packaging, bandaid product designs, and a playful, unique educational card inside.
A gap in the market
WaveAid was formed by two lifelong ocean lovers and professional lifeguards with over 18 years of combined experience keeping people safe by the sea. For years, they’ve treated countless scrapes and minor cuts on the beach. After giving the kids boring bandaids, they also gave them a fun sticker. The excitement in their eyes led them to find an opportunity to make healing more fun for kids.
wavaid
Approachable
and playful
Taken from the strong visual direction and representation a wave holds, the goal of the icon was to find a unique, abstract way to represent a wave while mixing in other elements. The large rounding lines adds a sotter touch to the typical wave element that contains a sharp peak and aggressive lines. This circular, symmetrical design system also gives room to convey a spiral — a classic symbol of calmness, creativity, regeneration, and growth. Lastly, as a way to tap into the word "aid" and the supportive role lifeguards take, two horizontal lines extend out of each end to form a more concrete, yet subtle, visual of two hands clasping
Taken from the strong visual direction and representation a wave holds, the goal of the icon was to find a unique, abstract way to represent a wave while mixing in other elements. The large rounding lines adds a softer touch to the typical wave element that contains a sharp peak and aggressive lines. This circular, symmetrical design system also gives room to convey a spiral — a classic symbol of calmness, creativity, regeneration, and growth. Lastly, as a way to tap into the word "aid" and the supportive role lifeguards take, two horizontal lines extend out of each end to form a more concrete, yet subtle, visual of two hands clasping
Approachable and playful
Taken from the strong visual direction and representation a wave holds, the goal of the icon was to find a unique, abstract way to represent a wave while mixing in other elements. The large rounding lines adds a softer touch to the typical wave element that contains a sharp peak and aggressive lines. This circular, symmetrical design system also gives room to convey a spiral — a classic symbol of calmness, creativity, regeneration, and growth. Lastly, as a way to tap into the word "aid" and the supportive role lifeguards take, two horizontal lines extend out of each end to form a more concrete, yet subtle, visual of two hands clasping
playfully dynamic packaging
WaveAid came with a clear vision to stand apart from their competitors while simultaneously appealing to kids and their parents. What followed was a set of designs that were full of playful spirit, yet communicating safety and a sense of professionalism to parents who will ultimately be buying the product in stores. All illustrations were custom-made to create a distinct style for the expressions, body-forms, and personality of the sea-life.
Understanding that the adults will see the product on the shelves, it was important to maintain a level of professionalism within all the letterforms and information. All product information should be easy to follow and understand. By achieving this on the outside packaging, this allowed for pure creativity and playful design constructs on the products themselves.
playfully dynamic
packaging
WaveAid came with a clear vision to stand apart from their competitors while simultaneously appealing to kids and their parents. What followed was a set of designs that was full of playful spirit, yet communicating safety and a sense of professionalism to parents who will ultimately be buying the product in stores. All illustrations were custom-made to create a distinct style for the expressions, body-forms, and personality of the sea-life.
Understanding that the adults will see the product on the shelves, it was important to maintain a level of professionalism within all the letterforms and information. All product information should be easy to follow and understand. By achieving this on the outside packaging, this allowed for pure creativity and playful design constructs on the products themselves.
WaveAid came with a clear vision to stand apart from their competitors while simultaneously appealing to kids and their parents. What followed was a set of designs that were full of playful spirit, yet communicating safety and a sense of professionalism to parents who will ultimately be buying the product in stores. All illustrations were custom-made to create a distinct style for the expressions, body-forms, and personality of the sea-life.
Understanding that the adults will see the product on the shelves, it was important to maintain a level of professionalism within all the letterforms and information. All product information should be easy to follow and understand. By achieving this on the outside packaging, this allowed for pure creativity and playful design constructs on the products themselves.
making healing fun
The bandaid designs are where the illustrations can fully shine. No information displayed, no concern of shelf appearance. These bandaids are solely to engage the children who come running with a cut or scrape. These playful illustrations and calming color-ways create intrigue for distressed kids.
making healing fun
The bandaid designs are where the illustrations can fully shine. No information displayed, no concern of shelf appearance. These bandaids are solely to engage the children who come running with a cut or scrape. These playful illustrations and calming color-ways create intrigue for distressed kids.
making healing
educational
One of the ways WaveAid stands apart from other competing brands is by the inclusion of educational fun-fact cards in each box. Each animal has its own card of five facts. This is a key differentiator between WaveAid and other brands. Turning a painful experience for a kid into a fun and educational opportunity for kids.
get in touch
Let’s work together
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
Making healing educational
One of the ways WaveAid stands apart from other competing brands is by the inclusion of educational fun-fact cards in each box. Each animal has its own card of five facts. This is a key differentiator between WaveAid and other brands. Turning a painful experience for a kid into a fun and educational opportunity for kids.
get in touch
Let’s work together.
Nothing kills a great idea worse than bad design—your ideas deserve to shine.
